The Show Team

Sarah Jeffery

With a passion for travel, Sarah has worked within the industry for 17 years. More than 15 of these have been spent in the group travel industry; working on GTO magazine, together with regional and national exhibitions organised by Landor Travel Publications. Sarah understands the needs of both the exhibitor and visitor to these specialist shows, and is experienced in launching and organising shows, together with exhibitor sales.  Sarah is also known within the industry for her role as organiser of the annual Group Travel Awards, which take place on 2nd June 2017.


Jacky Birch

Jacky, from Groups on Track, has been working within the travel trade and group industry now for nearly 10 years and has an in-depth knowledge of the market. As well as a large portfolio of group organisers and travel trade contracts, she liaises regularly with various venues and attractions to keep up-to- date with what is happening in the Group Travel World! Having exhibited for clients at many Travel Shows over the last decade she has gained a great insight into what makes a successful show for both the exhibitor and visitor.


Elizabeth Mounser

With over 30 years travel and tourism experience including working for the trade press, tour operators and visitor attractions, I am delighted to be on board as a consultant working for the GO Travel Show North and Landor Travel Publications. With my experience of working with the media, group organisers, teachers, tour operators and the general public, I a keen to bring my skills and knowledge to building the show into a regular event. Having moved north over twenty years ago, I have seen the region grow and do an amazing job in developing its travel and tourism name both in the UK and abroad, and this can only continue. This is a very exciting time to be developing a show that will provide a focus for this.

Val Baynton

Val is a specialist writer and expert contributor on tourism and culture related themes. She has been Contributing Editor for GTO Magazine for over three years and has just assumed the Editorship. Amongst her specialisms are industrial and heritage tourism where she focuses on enabling enthusiasts to learn more about, and to enjoy their specific interests, from ceramics and art to historical buildings and landscapes.


Supported by

GTO MagazineLandor Travel PublicationsGroup Travel Business ForumCoach MarqueUKinboundAssociation of Group Travel Organisers